The EU ecolabel makes it easier to choose green

The European Eco-label Scheme was created in 1992 to encourage the production and consumption of goods and services that respect the environment. Products that bear the Flower logo have been officially distinguished as being amongst the most environmentally friendly in their range. An independent organisation awards the label following ecological criteria that take into consideration all the stages in the life of the product. A multi-stakeholder panel sets up the criteria. The European Commission adopts them officially.

The EU Flower encourages manufacturers to design environmentally friendly products and gives consumers the means to make informed and reliable choices when shopping. Whether you are a manufacturer, a retailer, a consumer, a public or a corporate purchaser, the Flower can serve as a reliable guide to green products for you to consider in your purchasing and selling strategies.

The Flower…

…can only be awarded to some of the most environmentallyfriendly products on the market.

…means that the product has undergone strict tests that ensure superior environmental and quality performance.

…guarantees that the environmental impact of the product has been reduced from production to disposal.

…provides valid information to make informed purchasing decisions.

…is easy to spot, thereby simplifying your choices.

…is granted by an independent official body.

…is backed by environmental and consumer organisations all over Europe.

Which products can obtain the Flower ?

Consumer non-food products and services which generally have a significant impact on the environment. The Flower criteria aim at reducing that impact during the entire life-cycle of the product, from production to disposal.


Visit EU:s official EU-Flower -pages for more information of EU-Flower. If you have any question about the EU-Flower in Finland, please contact Ecolabel Finland, Leena Nyqvist-Kuusola, tel. +358 424 281 410